Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi

• Main Authors: Jamaludin, Noranisha, Suhaimi, Nur Farah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/28182/1/PPb_NORANISHA%20JAMALUDIN%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/28182/

This research paper is a partial requirement for the fulfilment of BBA (Hons) Marketing which the title of the research is “FACTOR THAT INFLUENCE THE PURCHASEINTENSITY”. The objective of the study conducted is to determine the important factor that influence purchase intensity of the pirated product...