Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali

• Main Author: Ali, Mohammad Soffy Hanan
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/62149/1/62149.pdf; https://ir.uitm.edu.my/id/eprint/62149/

Retailers nowadays are desperately to differentiate their offerings from others’ competitor as well as to enhance the desirability of products in order to catch and attract more attention among prospective customers. The purpose of this research is to identify the precedence of impulse buying decisi...