The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh

• Main Author: Junoh, Rosmanira
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/59391/1/59391.pdf; https://ir.uitm.edu.my/id/eprint/59391/

Direct mail advertising is one of the most important direct response mediums for business today. It is because the primary advantages are that it targets specific market segments and measures success immediately by the number of customers who actually respond to the promoted offer. Direct mail also...