Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid

• Main Author: Zaid, Zakirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/23606/1/PPb_ZAKIRAH%20ZAID%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/23606/

This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). A quantitative approach and descriptive research design was use...