A study on purchase intention towards AgroMas brand / Roemilia Baharin

• Main Author: Baharin, Roemilia
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/30625/1/30625.pdf; http://ir.uitm.edu.my/id/eprint/30625/

This paper is to examine purchase intention towards AgroMas brand. However, there not much study about the purchase intention towards AgroMas brand which mostly previous study is about SMEs product but they do not explained detail what brand they focusing on. Thus, the theoretical framework was done...