Perceived value towards Melaka River Cruise influencing customer retention / Rafidah A. Raof and Hasnida Ramli

This paper presents an exploratory research on perceived values towards customer retention in Malacca River Cruise. Customer perceived value has a subjective nature, since it means an evaluation judgment. In the literature review, it has been noted that the value received by customer has a number of...

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Bibliographic Details
Main Authors: A. Raof, Rafidah, Ramli, Hasnida
Format: Student Project
Language:English
Published: 2013
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/30597/1/30597.pdf
http://ir.uitm.edu.my/id/eprint/30597/
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