Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Madya Dr. Rosidah Musa and Prof. Madya Dr. Sofiah Abd Rahman

• Main Authors: Mohd. Yusof, Jamaliah, Musa, Rosidah, Abd Rahman, Sofiah
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/21002/1/LP_JAMALIAH%20MOHD%20YUSOF%20RMI%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/21002/

This study was mainly aimed at understanding the perceptions of Malaysian consumers to the image of the store which in turn examined its effect on store loyalty. Self-Congruity theory was employed as a theoretical foundation for developing the present conceptual model. More significantly, this study...