A study on service management strategy towards customer retention in provet group of companies Sdn. Bhd. / Syaizatul Amira Arma'in

• Main Author: Arma'in, Syaizatul Amira
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Management. Industrial Management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/46641/1/46641.pdf; https://ir.uitm.edu.my/id/eprint/46641/

In recent years, customer retention has gained increase value among both goods and service providing firm. A few problems that catch the researcher attention to study in-depth about customer retention is firstly because the increasingly corporations and business in the veterinary industry that vying...