Perceived value towards Melaka River Cruise influencing customer retention / Rafidah A. Raof and Hasnida Ramli

• Main Authors: A. Raof, Rafidah, Ramli, Hasnida
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Management. Industrial Management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/30597/1/30597.pdf; http://ir.uitm.edu.my/id/eprint/30597/

This paper presents an exploratory research on perceived values towards customer retention in Malacca River Cruise. Customer perceived value has a subjective nature, since it means an evaluation judgment. In the literature review, it has been noted that the value received by customer has a number of...