The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai

• Main Authors: Misran, Ain Nabila, Norjai, Farah Syahidah
• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/14645/1/PPb_AIN%20NABILA%20MISRAN%20BM%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/14645/

From years to years word of mouth has been very effective tool in marketing of business services. Recently due to the advancement of information technology it has given an even more powerful edge for this tool. This research reflects upon this new development of electronic word of mouth and asses...