Parkson club card and its impact on customers retention at Parkson Square One Batu Pahat, Johor / Nor Fazidatul Isnina Nor Azmi

• Main Author: Nor Azmi, Nor Fazidatul Isnina
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/90238/1/90238.pdf; https://ir.uitm.edu.my/id/eprint/90238/

Parkson is a well-known company in a retail business and this retail business was owned by the Lion Group company. Lion Group has begun their business in manufacturing and trading operations since the 1930s and the company has many division of business and they applied diversification method which i...