Towards delighting your customer / Hamidah Kassim

• Main Author: Kassim, Hamidah
• Format: Article
• Language: English
• Published: Perpustakaan Tun Abdul Razak, UiTM 2004
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/3/1/AJ_HAMIDAH%20KASSIM%2004%201.pdf; http://ir.uitm.edu.my/id/eprint/3/

Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value...