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Towards delighting your customer / Hamidah Kassim

Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value...

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Bibliographic Details
Main Author: Kassim, Hamidah
Format: Article
Language:English
Published: Perpustakaan Tun Abdul Razak, UiTM 2004
Subjects:
Marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/3/1/AJ_HAMIDAH%20KASSIM%2004%201.pdf
http://ir.uitm.edu.my/id/eprint/3/
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id my.uitm.ir.3
record_format eprints
spelling my.uitm.ir.32018-06-04T07:25:44Z http://ir.uitm.edu.my/id/eprint/3/ Towards delighting your customer / Hamidah Kassim Kassim, Hamidah Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value. Perpustakaan Tun Abdul Razak, UiTM 2004 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/3/1/AJ_HAMIDAH%20KASSIM%2004%201.pdf Kassim, Hamidah (2004) Towards delighting your customer / Hamidah Kassim. Info PinTAR (2). pp. 1-10. ISSN 1675-9907
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
spellingShingle Marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Kassim, Hamidah
Towards delighting your customer / Hamidah Kassim
description Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value.
format Article
author Kassim, Hamidah
author_facet Kassim, Hamidah
author_sort Kassim, Hamidah
title Towards delighting your customer / Hamidah Kassim
title_short Towards delighting your customer / Hamidah Kassim
title_full Towards delighting your customer / Hamidah Kassim
title_fullStr Towards delighting your customer / Hamidah Kassim
title_full_unstemmed Towards delighting your customer / Hamidah Kassim
title_sort towards delighting your customer / hamidah kassim
publisher Perpustakaan Tun Abdul Razak, UiTM
publishDate 2004
url http://ir.uitm.edu.my/id/eprint/3/1/AJ_HAMIDAH%20KASSIM%2004%201.pdf
http://ir.uitm.edu.my/id/eprint/3/
_version_ 1685648038924648448
score 13.160551

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