Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri

• Main Author: Bakeri, Ainiwati
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/24641/1/PPb_AINIWATI%20BAKERI%20M%20BM%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/24641/

In today's competitive marketplace, one of the biggest concerns of service restaurant operators is winning customer loyalty. This study examined the relationship between service quality and customer intent to return in the full-service sector of the restaurant industry in Sri Petaling, Kuala Lu...