Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad

• Main Author: Ahmad, Hazwani
• Format: Student Project
• Language: English
• Published: Faculty Of Business and Management 2008
• Subjects: Telecommunication industry. Telegraph; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21444/1/PPb_HAZWANI%20AHMAD%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/21444/

Celcom (Malaysia) Berhad is the oldest telecommunications company in Malaysia. Celcom is one of a member of TM group of companies. Being on of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900...