Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin

• Main Author: Shariffudin, Siti Nor Ain
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21305/

Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line networ...