Factors Affecting Intention Towards Organic Food Product Consumption : A Study Among Chinese Generation "Y" University Students
This study is focused on determining the internal factors and external factors that affect the intentions of the Chinese Generation Y towards organic food consumption. This study also measures intention as a mediator variable in the relationships between internal factors and consumption, and exte...
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Main Author: | Tan, Poh Leong |
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Format: | Thesis |
Language: | English English |
Published: |
2015
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Subjects: | |
Online Access: | http://ur.aeu.edu.my/97/1/Factors%20affecting%20intention%20towards%20organic%20food%20product%20consumption%20%3B%20A%20study%20among%20Chinese%20generation%20Y%20university%20students.pdf http://ur.aeu.edu.my/97/6/Factors%20Affecting%20Intention%20Towards%20Organic%20Food%20Product%20Consumption%20%3B%20A%20Study%20Among%20Chinese%20Generation%20Y%20University%20Students.pdf http://ur.aeu.edu.my/97/ https://online.fliphtml5.com/sppgg/wlgq/?1596601747555 |
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