Trying out new cafes in town: Assessing the impact of café’s physical environment on visit intention

In the face of substantial investments in café physical environment set-up, café’s owners and managers are given little indication concerning their expensive set-up of a café’s overall effectiveness in driving consumer visit intention. This study of a café’s physical environment validates the import...

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Bibliographic Details
Main Author: Chong, Daniel Ka Leong *
Format: Article
Published: Universiti Teknologi MARA 2018
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