Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?
Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get...
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Association of Malaysian Environment-Behaviour Researchers (AMER); ABRAmalaysia, Universiti Teknologi MARA, Shah Alam
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