Consumer-behavioural intention towards the consumption of functional food in Malaysia: their profiles and behaviours

Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around theworld.Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy...

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Bibliographic Details
Main Authors: Salleh, Hayatul Safrah, Mohd Noor, Nor Azila, Nik Mat, Nik Hazimah, Yusof, Yusnita, Mohamed, Wan Norhayati
Format: Article
Published: The Clute Institute for Academic Research 2015
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