Food neophobia and ethnic food consumption intention

Purpose:The purpose of this paper is to serve as groundwork to investigate the determinants of ethnic food consumption intention in the context of developing markets. Using the theory of planned behaviour as the underlying basis, it is aimed to explain the effect of attitude, subjective norm and per...

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Bibliographic Details
Main Authors: Ting, Hiram, De Run, Ernest Cyril, Cheah, Jun Hwa, Chuah, Chin Wei
Format: Article
Published: Emerald Group Publishing Limited 2016
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