The pivotal role of user-friendly food label and personality traits on intention to consume packaged food products

The objective of the present study was to examine the effect of friendly food labels on packaged food consumption intention. A questionnaire method was adopted for data collection.The data were collected from 14 Pakistani universities. The systematic random sampling technique was used to draw the re...

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Bibliographic Details
Main Authors: Zafar, Muhammad Zeeshan, Hashim, Noor Azmi, Halim, Fairol
Format: Article
Published: Taylor & Francis Group 2016
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