Service quality, image and loyalty towards Malaysian hotels
The rapid growth of the hotel industry in the first decade of the 21st century forced hotel operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of services of hotels is crit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
InderScience
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/241/1/3.pdf http://eprints.intimal.edu.my/241/ |
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