In search of a model explaining organic food purchase behavior

Purpose – The purpose of this paper is to explore the domain relevance of a comprehensive yet almost overlooked theoretical framework for studying organic food purchase behavior in a global context.This conceptual paper argues that there exists an apparently powerful model in health behavior domain...

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Bibliographic Details
Main Authors: Mahmudur Rahman, Khandoker, Mohd Noor, Nor Azila
Format: Article
Published: Emerald Group Publishing Limited 2016
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