The influence of service quality and food quality towards customer fulfillment and revisit intention

The intensely competitive environment existing in the restaurant sector makes it vital for firms to achieve customer satisfaction in order to survive in the long term.Obtaining customer satisfaction means that they become an effective and efficient communication resource, at no cost to the firm. Pro...

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Bibliographic Details
Main Authors: Ahmad Shariff, Siti Nor Fadillah, Omar, Massyittah, Sulong, Siti Nurhanifah, Mohd Abd Majid, Hayati Adilin, Mohamad Ibrahim, Hairunnisa, Jaafar, Zuratulraha, Ideris, Muhamad Shah Kamal
Format: Article
Published: Canadian Academy of Oriental and Occidental Culture 2015
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