The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then...

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Bibliographic Details
Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, James Pratt, Thomas
Format: Conference or Workshop Item
Published: e-International Publishing House, Ltd., UK 2021
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