Functional food product consumption among Malaysian consumers: The relationship between intention and actual behaviour

Functional food that fortified with nutritional is produced with an objective to promote better health and well-being, as well as preventing chronic diseases.The future of functional food market will depend on the acceptance of the consumers towards such products.This study examined the relationship...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Noor, Nor Azila, Salleh, Hayatul Safrah, Mohd Nafi, Noratisah, Muhammad, Azli
Format: Conference or Workshop Item
Published: 2014
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!