Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia

This study investigates the challenges and identifies the critical success factors in transforming traditional hawker food into a franchisable business, principally within the context of Malaysia. This study aims to provide guidelines that could support the process of enterprising traditional stre...

Full description

Saved in:
Bibliographic Details
Main Authors: Chong, Daniel Ka Leong *, Stephenson, M. L. *
Format: Article
Published: SAGE 2020
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!