Strategic effects of product innovation, service quality, and relationship quality on brand equity
In highly competitive markets, building brand equity has become one of the first priorities for many organizations as it brings several benefits and reputation for them.Past researches have acknowledged that consumers look for brands which provide them with differential values through innovative pro...
محفوظ في:
المؤلفون الرئيسيون: | Hanaysha, Jalal R. M., Abdullah, Haim Hilman |
---|---|
التنسيق: | مقال |
اللغة: | English |
منشور في: |
Canadian Center of Science and Education
2015
|
الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/15008/1/47753-164400-2-PB.pdf http://repo.uum.edu.my/15008/ http://doi.org/10.5539/ass.v11n10p56 |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
مواد مشابهة
-
The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry
بواسطة: Hanaysha, Jalal R. M
منشور في: (2015) -
Country or origin, product innovation and relationship quality: The role of brand equity assets as mediator
بواسطة: Abd Ghani, Noor Hasmini, وآخرون
منشور في: (2017) -
Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia
بواسطة: Hanaysha, Jalal, وآخرون
منشور في: (2015) -
Advertising and country of origin as key success factors for creating sustainable brand equity
بواسطة: Hanaysha, Jalal, وآخرون
منشور في: (2015) -
Analyzing the relationship between advertising and sales promotion with brand equity
بواسطة: Abdullah, Haim Hilman, وآخرون
منشور في: (2017)