Analyzing the relationship between advertising and sales promotion with brand equity

In today’s competitive business environment, customers are considered to be the source of brand success. Customers have numerous choices to form among alternative products, and they apply a high level of effect in the market with regard to several aspects such as quality, product size, services, and...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdullah, Haim Hilman, Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini
Format: Article
Published: 2017
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!