Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation

This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between...

Full description

Saved in:
Bibliographic Details
Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
Format: Article
Published: IDOSI Publications 2013
Online Access:http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!