Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media

Social media technologies such as; Facebook, YouTube, Twitter, and Instagram have proven to be perfect platforms for disseminating several types of marketing communications. Previous studies have demonstrated that these marketing communications on social media are significantly enhancing Consumer-Ba...

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Bibliographic Details
Main Authors: Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi
Format: Conference or Workshop Item
Published: 2018
Online Access:http://repo.uum.edu.my/25362/1/SMMTCPS%202018%20226%20227.pdf
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