Validity and reliability of the strategic factors and organizational performance scales

The study investigates validity and reliability of small data regarding strategic link of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia.Thus, the goodness of measures examined via field experts, academicians and data analysis wi...

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Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
Format: Article
Language:English
Published: IDOSI Publications 2013
Subjects:
Online Access:http://repo.uum.edu.my/14096/1/19.pdf
http://repo.uum.edu.my/14096/
http://www.idosi.org/mejsr/mejsr.htm
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.14096
epo.14096