Relationship of brand image, in-flight service quality and passengers' satisfaction on repurchase intention
Repurchase intention is vitals in airline industry. A highly intense market demanded airline’s operators to remain competitive by maintaining customer satisfaction. This is because satisfied passengers have a higher propensity to repurchase the same brand. Based on the literature, brand image and in...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/7947/1/s817572_1.pdf https://etd.uum.edu.my/7947/2/s817572-2.pdf https://etd.uum.edu.my/7947/ |
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