Mediation effect of customer satisfaction on the relationships between service quality and customer loyalty in the Nigerian foods and beverages industry: Sobel test approach

The objectives of this paper are to explore the most common constructs for quality in the food and beverages industry that influence customer satisfaction, and to examine the mediating effect of customer satisfaction on customer loyalty in the context of the food and beverages industry in Nigeria. Q...

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Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
Format: Article
Published: Taylor & Francis Group 2014
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Online Access:http://repo.uum.edu.my/14097/
http://doi.org/10.1080/17509653.2013.812337
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.14097
epo.14097