The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service

Nowadays, service branding is seen as an important part which helps the service organization brand their service. There are some elements in service branding that the organization must have in order to retain the consumer’s re-patronage intention to the service offered. This study examined the rela...

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Bibliographic Details
Main Author: Nur Elyani, Hasan
Format: Thesis
Published: 2009
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