Strategic effects of product innovation, service quality, and relationship quality on brand equity

In highly competitive markets, building brand equity has become one of the first priorities for many organizations as it brings several benefits and reputation for them.Past researches have acknowledged that consumers look for brands which provide them with differential values through innovative pro...

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Bibliographic Details
Main Authors: Hanaysha, Jalal R. M., Abdullah, Haim Hilman
Format: Article
Published: Canadian Center of Science and Education 2015
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