Relationship quality as a strategic tool in today’s turbulent business world

Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...

Full description

Saved in:
Main Authors: Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini, Hanaysha, Jalal R. M.
Format: Article
Language:English
Published: INSInet Publications 2013
Subjects:
Online Access:http://repo.uum.edu.my/12456/1/478-487.pdf
http://repo.uum.edu.my/12456/
http://www.ajbasweb.com/index.php
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.12456
epo.12456