The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment

This study examines the effect of product innovation on relationship quality in automotive industry.Based on the review of literature, it is evident that there are very limited studies which have come across the effect of product innovation on relationship quality and its dimensions; brand satisfact...

Full description

Saved in:
Main Authors: Hanaysha, Jalal, Abdullah, Haim Hilman
Format: Article
Language:English
Published: Canadian Center of Science and Education 2015
Subjects:
Online Access:http://repo.uum.edu.my/14129/1/47757-164407-2-PB.pdf
http://repo.uum.edu.my/14129/
http://doi.org/10.5539/ass.v11n10p94
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.14129
epo.14129