Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia

Building and maintaining successful relationships with customers have become the prime focus for many organizations.The ability of a brand to manage customer relationships in a favourable manner provides a strong platform for its continued success.This paper examines the effect of service quality on...

Full description

Saved in:
Bibliographic Details
Main Authors: Hanaysha, Jalal, Abdullah, Haim Hilman
Format: Article
Published: MCSER Publishing, Rome-Italy 2015
Online Access:http://repo.uum.edu.my/16040/1/5.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!