The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry

Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin have affected brand equity significantly. Equally important is the role of relationship quality in build...

Full description

Saved in:
Bibliographic Details
Main Author: Hanaysha, Jalal R. M
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:http://etd.uum.edu.my/5442/1/s93561.pdf
http://etd.uum.edu.my/5442/8/s93561_02.pdf
http://etd.uum.edu.my/5442/
Tags: Add Tag
No Tags, Be the first to tag this record!