The impact of country of origin on relationship quality: Empirical evidence from automotive industry

This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commit...

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Main Authors: Abdullah, Haim Hilman, Hanaysha, Jalal R. M.
Format: Article
Language:English
Published: MCSER Publishing, Rome-Italy 2015
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Online Access:http://repo.uum.edu.my/15365/1/5796-22497-3-PB.pdf
http://repo.uum.edu.my/15365/
http://doi.org/10.5901/mjss.2015.v6n2p165
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.15365
epo.15365