Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan

• Main Authors: Abdul Halim, Hartini, Hassan, Zuraini
• Format: Thesis
• Language: English
• Published: 2005
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/90150/1/90150.pdf; https://ir.uitm.edu.my/id/eprint/90150/

In today’s competitive marketplace, service provider like Digital Builders Sdn Bhd (DBSB) Shell Gas must provide products and services that improve their customer’ competitive performance and business results. They must exceed customer perception and expectation. To survive and grow, DBSB Shell Gas...