A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman

• Main Author: Osman, Annel Osyairi
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Perception; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/88257/1/88257.pdf; https://ir.uitm.edu.my/id/eprint/88257/

This research will be conducted to study the general customers' perception toward services provided by Malaysia Airlines in Kota Kinabalu. I have chosen this research topic due to interest in knowing what the customers have to say about the overall services provided by Malaysia Airlines, mainly...