The customers’ consumption trends on healthy ice cream / Nik Fakrulhazri Nik Hassan ... [et al.]

• Main Authors: Nik Hassan, Nik Fakrulhazri, Ahmad, Noorazlina, Abu Kassim, Abd Razak, Hamzah, Yusnita
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2021
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/69385/1/69385.pdf; https://ir.uitm.edu.my/id/eprint/69385/; https://myjms.mohe.gov.my/index.php/intelek

Ice cream is a favorite dessert for many societies around the world. Eating ice can increase the feeling of fun, enjoyment as well as happiness to individuals. As such, not only it is loved by the youngsters, it is also loved by the elders. A good average calorie for ice cream is approximately 200 k...