A study on customer relationship management influences customer's brand preferences in hotel industry / Nur Azlinda Rosli

• 第一著者: Rosli, Nur Azlinda
• フォーマット: Student Project
• 言語: English
• 出版事項: 2017
• 主題: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/85189/1/85189.pdf; https://ir.uitm.edu.my/id/eprint/85189/

In all companies need a good relationship with customers to achieve the advantages of the other competitors. Each customer has a disparity of tastes and desire, as hotel companies who want to succeed in the industry to understand the needs and desires of customers. Customer Relationship Management,...