Factors affecting customer preferences in Islamic banking products and services / Nur Hidayah Mohd Rusli

• Main Author: Mohd Rusli, Nur Hidayah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/26056/1/PPb_NUR%20HIDAYAH%20MOHD%20RUSLI%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/26056/

Nowadays, people and their knowledge have become more significant nowadays, financial is getting more important and they manage it through selected banking system. This study investigate the relationship between product features, service quality, financial strength and soundness, and price to the fa...