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Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan

In today’s competitive marketplace, service provider like Digital Builders Sdn Bhd (DBSB) Shell Gas must provide products and services that improve their customer’ competitive performance and business results. They must exceed customer perception and expectation. To survive and grow, DBSB Shell Gas...

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Bibliographic Details
Main Authors: Abdul Halim, Hartini, Hassan, Zuraini
Format: Thesis
Language:English
Published: 2005
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/90150/1/90150.pdf
https://ir.uitm.edu.my/id/eprint/90150/
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spelling my.uitm.ir.901502024-02-21T04:31:25Z https://ir.uitm.edu.my/id/eprint/90150/ Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan Abdul Halim, Hartini Hassan, Zuraini Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling In today’s competitive marketplace, service provider like Digital Builders Sdn Bhd (DBSB) Shell Gas must provide products and services that improve their customer’ competitive performance and business results. They must exceed customer perception and expectation. To survive and grow, DBSB Shell Gas needs satisfied and loyal customers. This research is attempted to studying the customer’s perception towards DBSB Shell Gas services, to study and analyze current marketing strategy and customer service practice and to formulate new strategies and a plan of action to improve good perception towards DBSB Shell Gas. Uncontrolled Keywords: 2005 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/90150/1/90150.pdf Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan. (2005) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Abdul Halim, Hartini
Hassan, Zuraini
Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
description In today’s competitive marketplace, service provider like Digital Builders Sdn Bhd (DBSB) Shell Gas must provide products and services that improve their customer’ competitive performance and business results. They must exceed customer perception and expectation. To survive and grow, DBSB Shell Gas needs satisfied and loyal customers. This research is attempted to studying the customer’s perception towards DBSB Shell Gas services, to study and analyze current marketing strategy and customer service practice and to formulate new strategies and a plan of action to improve good perception towards DBSB Shell Gas. Uncontrolled Keywords:
format Thesis
author Abdul Halim, Hartini
Hassan, Zuraini
author_facet Abdul Halim, Hartini
Hassan, Zuraini
author_sort Abdul Halim, Hartini
title Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_short Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_full Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_fullStr Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_full_unstemmed Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_sort digital builders sdn bhd (dbsb). customer service as a competitive advantage. a study on customer’s perception towards dbsb shell gas services / hartini abdul halim and zuraini hassan
publishDate 2005
url https://ir.uitm.edu.my/id/eprint/90150/1/90150.pdf
https://ir.uitm.edu.my/id/eprint/90150/
_version_ 1792159444461682688
score 13.18916

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