Customer satisfaction towards Al-Hidayah group’s service rental / Nik Hasnita Nik Ismail

• Main Author: Nik Ismail, Nik Hasnita
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/27473/1/PPb_NIK%20HASNITA%20NIK%20ISMAIL%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/27473/

A rapidly changing competitive landscape and dynamic customer expectations require construction firms to seek flexibility in product and service development. Product, product quality, keeping delivery commitments, pricing, responsiveness and ability, and communication emerge as effective ways to qui...