Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham

• Main Author: Mohd Adham, Hafiz
• Format: Thesis
• Language: English
• Published: 2000
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Telecommunication
• Online Access: https://ir.uitm.edu.my/id/eprint/75396/1/75396.pdf; https://ir.uitm.edu.my/id/eprint/75396/

Today's companies face their toughest competition ever. To survive, a company has to win customers and outperform competitors, often by moving from a product and selling philosophy to a customer and marketing philosophy. Successful companies in today's marketplace have become adept at deve...